Little Sprout – Children’s Boutique

We had the pleasure of helping Little Sprout with a full rebrand. Several years after purchasing the shop, owner Jenn Gorman was ready for an updated look. The logo and color scheme of the store needed to be toned down, simplified, and modernized. KWD to the rescue!

First, we gave them a new logo. We went with a softer, more neutral color scheme, and a thin line for the font and art.

New Little Sprout Logo

Old logo:

old logo

Then, we got to work on the new website. Carrying the neutral color theme throughout and using their AMAZING photos, we created a website that spoke to local shoppers that were looking for quality and unique products.

As with all of our websites, we spent a lot of time on content clarification, search engine optimization, and mobile design for a website that WORKS.

We also integrated MailChimp for eNewsletter signup on the site, designed an email template for consistent branding, and set up an RSS campaign so that any time a new blog is posted, it automatically goes to the email list. (Work smarter, not harder!)

Check it out online: www.littlesproutboutique.com

Boutique Website Design

 

Old Design:

Old Little Sprout Website

Are YOU ready for a modern website (maybe even a new logo?) that more accurately reflects your business? We can help!

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Kim Kopec

Kim has over 25 years of experience in marketing, design, and communications. She loves to use her creative gifts to help Michigan small businesses (and start-ups) with their online presence and visual branding. Her motto is “Behind every great design, is a substantial amount of coffee!”