Optical Care Provider Website Design

website design on different devices

View the live site: RichlandEyeCare.com

Richland Eye Care’s former website was built and managed by a company that did cookie-cutter websites for optical care clients. Because of that, their website lacked personality and warmth – which is what Richland Eye Care is known for! After speaking about redesigning the website, they also agreed that a logo refresh was needed, and new photographs.

eye care logo designKWD stepped in and designed a bright, warm logo that ties into their business and their story.

We then took elements of the logo and color scheme and carried it through the website. We fine-tuned copy to be more personable and less clinical. The cherry on top (of any website) is the branding photography that we incorporated throughout their site. We worked with our preferred branding photographer, Grace Photograpy, for images that work for their website and social media.

Richland Eye Care now looks as amazing online as they are in person! It was fun to work with them, learn more about their story, and provide them with an online presence that more authentically represents their stellar care and services. 🙂

We are so happy with the website & branding that Kim created for Richland Eye Care. She was with us every step of the way and gave us helpful insight. Kim also coordinated the photographer and kept us all on schedule. It was important to us that we use a local small business and we are so glad that we did! She is very responsive and made the whole experience so much easier than we expected. So thankful that we chose Kim and Kalamazoo Web Design!

Angela Harvey
Angela Harvey
Owner, Richland Eye Care


Kim Kopec

Kim has over 25 years of experience in marketing, design, and communications. Perfection-obsessed, Kim delights in crafting custom WordPress websites with story, strategy, and style. She believes everyone deserves to look AMAZING online – as amazing as they are in person! :)