Google To Penalize Non-Mobile Optimized Sites

Up until recently, a responsive (mobile-optimized) website was a “nice to have” option. Now, it is a “need to have” necessity! Google recently announced a new change in their algorithms in the coming months that will directly affect sites that do not cater to mobile device users. If that’s your site – your search rankings […]

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Why You Need a Website

A surprising number of small businesses have been slow to go online. Here’s why you need to be online now, whether you’ve got something to sell or not. A website today is as essential as the name of your business, your phone number or the façade of your retail store. Every business — from a […]

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New Year… New Image?

It’s a new year – time for new beginnings and fresh starts.  Are you starting an exciting new business venture? Or maybe you’re  ready to take your existing business to the next level?  Either way, you need to make sure that what people are seeing outside the walls of your business, truly reflects the quality […]

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Do I Need a Website if I Have a Facebook Page?

What a great question that is!  Often I hear people say that they’re not sure if they really need a website because they already have a Facebook page.  While Facebook will help you establish an online presence, it may not do the best job at establishing your brand.  Here are some things to think about […]

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Intuit (Homestead) Review

I’ve been seeing more advertising lately (especially on tv) for Intuit’s do-it-yourself website design.  Intuit and Homestead are the same company.  You may have heard of Homestead – especially if you’ve done any kind of internet search on building your own website, Homestead ranks right at the top. I’ve used Homestead, in fact I like […]

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“Do-it-Yourself” Websites

Maybe you’ve thought about building your own website, after all, many sitebuilder applications boast that “anyone can do it” and “you don’t have to know any coding.”  Sure, you can click on a template, move some pages around and type in some content, but here are some other important things to know. You need to […]

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Consistency Rules

Following is an excerpt from an excellent article by Dr. Wes Martz.   Though the main theme of the article is building your brand through establishing trusting relationships with your customers, the “design” side of things should not be ignored. Remember that consistency rules. From fax forms to letterhead, envelopes to business cards, the same colors, […]

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Avoid These Website Mistakes!

Keep in mind that in a world of information overload, your website must grab your visitor’s attention. Make it an inviting door to your business by avoiding these common website design mistakes: Excessively large graphics that make download time slow. Too many animations that confuse and overwhelm a user. The Blink Tag. It’s annoying! “Under […]

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Keep it Fresh

This latest tip comes to you as a result from my recent perusal of various websites.  Keep your content fresh!  As things change within your business, make sure visitors to your website are kept in the loop.  Here are a few important things to keep updated.  Use this list as a starting point and add […]

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Proof! Proof! Proof!

I don’t know what it is lately. I’ve seen so many typos, it blows my mind. The local newspaper (headlines, even – that came from the Associated Press!), marketing brochures, websites, signage, etc. When your information has multiple errors, your company’s credibility is lessened. Here are a few proofing tips to make sure your information […]

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