Proof! Proof! Proof!

I don’t know what it is lately. I’ve seen so many typos, it blows my mind. The local newspaper (headlines, even – that came from the Associated Press!), marketing brochures, websites, signage, etc.

When your information has multiple errors, your company’s credibility is lessened. Here are a few proofing tips to make sure your information comes across without a hitch:

  • Use spellcheck. Don’t forget about this important tool that’s usually available at the click of a button. And remember, as you’re typing, if a red line appears under a word, it is misspelled.
  • Print it out. Sometimes it’s best to get away from a computer screen. Print out your content, grab a pen and make changes the old fashion way. One trick is to read backwards.
  • Sleep on it. I tend to be very task oriented, wanting to get things done the minute I start them. I have learned that things always turn out better when I “sleep on it” and come back another time to proof and tweak.
  • Second set of eyes. Have a friend or coworker look over everything before it goes to print. Or, have your older child check things over – if they’ve been paying attention in school, their familiarization with grammar rules may be better than you think!
  • Google it. There are many online resources that will answer your questions., and are just a few.

We all make mistakes. In fact, I kept misspelling grammar (grammer) when writing this article! But thanks to the use of some of the above-mentioned tools, I was able to catch my mistake before it went out to the world!

Kim Kopec

Kim has over 25 years of experience in marketing, design and communications. She loves to use her creative gifts to help Michigan small businesses (and start-ups) with their online presence and visual branding. Her motto is “Behind every great design, is a substantial amount of coffee!”