It’s a new year – time for new beginnings and fresh starts. Are you starting an exciting new business venture? Or maybe you’re ready to take your existing business to the next level? Either way, you need to make sure that what people are seeing outside the walls of your business, truly reflects the quality […]
Following is an excerpt from an excellent article by Dr. Wes Martz. Though the main theme of the article is building your brand through establishing trusting relationships with your customers, the “design” side of things should not be ignored. Remember that consistency rules. From fax forms to letterhead, envelopes to business cards, the same colors, […]
What information is floating around about your business? Flyers here, business cards there, postcards, advertisements, etc. When is the last time you did a “visual audit” of your marketing materials? Lay out everything you’ve got and look at it all together. Do your materials compliment each other or look like a hodgepodge of cluttered information? […]
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