Consistency Rules

Following is an excerpt from an excellent article by Dr. Wes Martz. Though the main theme of the article is building your brand through establishing trusting relationships with your customers, the “design” side of things should not be ignored. Remember that consistency rules. From fax forms to letterhead, envelopes to business cards, the same colors, […]

I don’t know what it is lately. I’ve seen so many typos, it blows my mind. The local newspaper (headlines, even – that came from the Associated Press!), marketing brochures, websites, signage, etc. When your information has multiple errors, your company’s credibility is lessened. Here are a few proofing tips to make sure your information […]