All businesses have very different marketing needs.
Some need full-scale websites with multiple pages to sell products, services, engage their visitors, generate leads, and keep updated information in front of their visitors.
Others, may just need that online presence (“listing”). They don’t need any more business, don’t need to be found in search results, but just need a website that shows they’re a legitimate business, or one to which they can direct people for more information.
Which makes the most sense for your business?