I have been in this business for almost 14 years now. Wow! It has been quite a journey. There have been SO many learning curves along the way! Not all have been painless. As a service-based small business owner myself, I COMPLETELY understand what you may be going through when it comes to talking about your business.
I have learned that when we try to write our own content – or sometimes even explain what we do, it ends up as a cluttered and confusing mess of words. We’re SO excited about our business and have so much to say! But, is what we’re saying appealing to the ideal client we are wanting to attract? I can not stress enough how much an outsider’s perspective may be needed.
With our new Strategy Sessions, we’ll learn more about you and your ideal client, then make sure your website (and all other messaging) speaks directly to them in a way that makes them want to take the next step with you.
In our Strategy Session we will:
- ask you pointed questions about your business
- define your target audience and ideal client
- create content that resonates with your ideal client (not industry jargon that just leaves them confused)
- help you come up with a one-liner about your business that feels natural to you.
- provide copy that you can use not only on your website, but in all your marketing efforts!
Even if you don’t feel like you need a new website, you may just need some help communicating the TRUE you in a way that resonates with your ideal client. With our process, we’ll help you come up with outside-in language that will change the way you communicate about your business.
A relatable message combined with strategic design will help you:
- Represent yourself authentically.
- Establish a trusted online presence.
- Attract your ideal client.
Because marketing works best when you’re simply being your authentic self!
There is nothing that makes us happier than someone who is once again inspired about their business, excited about their website, and can confidently explain what they do in a way that feels natural to them. <3
If you are interested in a website redesign, or just a strategy session, we would love to chat with you to see if we could be a good fit. We believe there’s nothing more beautiful in running a service-based business than knowing exactly WHO YOU ARE – because that’s what ultimately attracts your ideal client. 🙂
Contact us to schedule an exploratory call. If your business is focused on building relationships with your potential clients, Kalamazoo Web Design is the company with whom you should be working!