web strategy for service-based businesses & community organizations

Clarity first.
Design second.

Helping impact-driven professionals and organizations:

Be Clear

Be Credible

Be Chosen

Over 400 websites launched since 2008!

Your Business Is Moving Forward. Your Website Should Be Too.

When it comes to your website, does any of this feel familiar?

“I’m a professional, but my website makes me look like an amateur.”
“We’re getting traffic, but it’s not turning into real conversations.”
“We invested in a beautiful site. Why isn’t it bringing in clients?”
“I thought it was ‘good enough’… but it’s not.”

Websites rarely fail loudly.
They fail quietly — through messaging that blends in, design that feels generic, and subtle hesitation that makes people click away.

This isn’t a traffic problem. It’s a clarity problem.

And clarity changes everything.

We Start Where Most Designers Don’t - Your Message

Your website needs to do more than look good. It needs to communicate clearly and drive visitors to action.

When your message is clear, people don’t have to work to understand you.
They feel confident in what you offer — and confident taking the next step.

Design supports clarity. That’s how we approach every project.

Where Story, Style, and Strategy Align to Create Clarity

Hi, I’m Kim, founder of Kalamazoo Web Design™.

My superpower is turning website chaos into clarity by starting with the one thing that matters most: a clear message.

After launching more than 400 websites since 2008, I’ve seen a pattern.

The websites that work don’t start with design. They start with clarity. Clarity isn’t accidental. It’s built through Story, Style, and Strategy. Here’s how:

Story is about saying what matters in a way your ideal client understands.
Style builds trust and reflects the level you operate at.
Strategy ensures every page has a purpose and supports real growth.

When these three align, your website becomes an asset — not an expense.

Put Story, Style, and Strategy to work for you.

How We Build Websites That Actually Work

High-performing WordPress websites built for speed, search, and stability.

CLARITY FIRST

Strategy before design.
The right questions reveal what your customer actually needs to hear — not what you think you should say. That clarity becomes the foundation for everything that follows.

Cue the ah-ha moments.

CLEAR COPY

Simple words that work.
Clear, compelling messaging that sounds like you and builds trust. Your dialed-in website copy becomes the foundation for everything else — from social media to sales conversations.

Your content just got easier.

INTENTIONAL DESIGN

Custom. On-brand. Built with purpose.
Every design decision supports your message and guides your audience — and your site is expertly built from the start for performance.

Share your site with confidence.

CONTINUED PARTNERSHIP

It’s live — and you’re not on your own.
Launch isn’t the finish line. With updates and ongoing care, your site stays aligned, secure, and working behind the scenes.

Truly worry-free.

The moment the site went live, it started acting as a lead generator! I was expecting a beautiful and functional website, but I never anticipated the immediate impact it would have on my business.

Thank you for all of your hard work on our website rebuild! This was one of our favorite projects to work on in 2025 and we are seeing an increase in quality candidates for our program as a result!

Kim does a great job at listening to your needs and makes your website work for you. I recently had a customer say they "felt like they knew me" just from my website! I have gained a new client for life.