Strategic Website Design for Service-Based Businesses and Organizations

Frequently Asked Questions

You probably have a few questions — and that’s a good thing.

Here are answers to the questions we hear most often, covering process, timing, pricing, and what it’s like to work together.

Marketing Strategy Session

Website investment varies based on the scope, complexity, and functionality your business actually needs. We don’t offer one-size-fits-all packages — instead, pricing is tailored to your goals so you’re investing in exactly what supports your business. Every project begins with a strategy conversation and a detailed, transparent quote.

All of our websites include brand strategy and professional copywriting — because a website needs to do more than look good to be effective. That strategic foundation is built into every engagement.

Our Brand Clarity & Confidence Build starts at $8,500, and our Strategic Website Build starts at $6,000.

Many of our clients come to us ready for a website that finally reflects where their business is today.

We primarily work with service-based businesses and organizations that want an online presence that reflects who they are, builds credibility, and attracts the right clients. Our clients care about doing meaningful work — and they want a website that helps people understand their value, trust their expertise, and take the next step with confidence.

If you care about doing this right, you’re in the right place.

Yes. Over time, websites tend to accumulate pages, messages, and features that quietly work against them. We help simplify and rebuild your site so it’s easier to understand, easier to navigate, and more effective at turning visitors into clients.

More isn’t better. Clear is better.

Our typical flow…

  1. Initial consultation where we discuss your goals and vision for the website and how it can grow your business. 
  2. Strategy session where we dig deep into your business, your passion, your ideal clients, their pain points, your solution, and more. 
  3. Client interviews – we interview several of your clients directly. Trust us when we say the best content comes from those who use and trust your business. (This is an optional, but highly valuable, add-on service.)
  4. We create a mockup or wireframe of the site for your approval.
  5. Once the design is finalized, we move onto development, testing, and finally, launching the site.

We do. Professional copywriting is built into our website process — because words matter just as much as design. We start with strategy to understand your business, your audience, and what’s getting in the way, then write clear, intentional copy that guides visitors, builds trust, and supports real results.

Your website isn’t meant to say everything about you — it’s meant to help the right people understand what you do and take the next step. That’s where our copy does its job.

Design gets attention. Copy gets action.

Our copy starts with strategy – real conversations, client insights, and a deep understanding of your audience. That’s where the message comes from. We don’t generate generic content and paste it onto your website.

We may use AI as a supporting tool during refinement, but your copy is always written, shaped, and finalized by a human, and in your unique brand voice, to build trust and drive results. Your website is about connecting with the right people and helping them take action.

Technology supports the work — it doesn’t replace it.

Most projects move quickly once we begin. After your initial consultation and deposit, we schedule your strategy session and build momentum from there.

Pro engagements typically take about four weeks, while Premium engagements are closer to six weeks, depending on scope and responsiveness. We work efficiently and keep projects moving, but timelines are always a collaboration — timely feedback helps ensure everything stays on track.

We offer expedited services for urgent projects. However, it’s important to remember that quality takes time. We’ll always strive to balance your timeline with delivering a website that meets our high standards.

Content
We include ongoing content updates so you can stay hands-off and confident that changes are handled correctly. Whether it’s updating text, swapping images, or making small adjustments, you don’t have to worry about breaking anything or fitting updates into your schedule – we take care of it.

Tech
Your website is fully supported behind the scenes. With our managed WordPress hosting and dedicated servers, we proactively handle software updates, security, performance monitoring, and troubleshooting. This ensures your site stays secure, up to date, and running smoothly, without you needing to manage the technical details.

We pride ourselves on local, friendly support that doesn’t disappear after launch.

We’re strategic partners – not just website designers. Our work starts by understanding your business, your audience, and what’s getting in the way of results. From there, we create websites that communicate clearly, guide visitors, and support real growth.

With over 400 websites launched since 2008, we bring experience, perspective, and a proven process. We don’t hand you a “pretty” site and disappear. We stay involved, support what comes next, and make sure your website continues to work for your business – not against it.

Built for businesses ready to do this right.

We help businesses show up online with the same confidence and credibility they bring in person.
If you’re ready to move forward, or just want to talk things through, we’re here.

You shouldn’t have to settle for a website that minimizes your impact. With Kalamazoo Web Design, you won’t.