Does Your Brand Inspire Confidence?

A well-designed brand inspires confidence. Confidence inspires business.

This goes both ways.

If you are confident in how your business is represented, you will slay! If your customers are confident in how your business is represented, they will find you credible and want to learn more.

The important role of inspiration…

From Harvard Business Review:

In a culture obsessed with measuring talent and ability, we often overlook the important role of inspiration. Inspiration awakens us to new possibilities by allowing us to transcend our ordinary experiences and limitations. Inspiration propels a person from apathy to possibility, and transforms the way we perceive our own capabilities. Inspiration may sometimes be overlooked because of its elusive nature. Its history of being treated as supernatural or divine hasn’t helped the situation. But as recent research shows, inspiration can be activated, captured, and manipulated, and it has a major effect on important life outcomes.

We have seen this “confidence transformation” first-hand. Not to sound cheesy, but we’ve had clients literally tear up when we’ve presented them with a “real” website and/or logo. (In this case, we like to make them cry. LOL) They feel legit! They WANT to:

  • hand out that new business card
  • direct people to their professional website
  • post on their social media pages
  • get the word out and tell everyone!

This investment was more than financial, it was needed for their soul. And it was SO worth it. Not only for them but for us, too – the reward of a job well done and another fully satisfied client!

Does your brand inspire confidence? If not, we WILL help.


Kim Kopec

Kim has over 25 years of experience in marketing, design and communications. She loves to use her creative gifts to help Michigan small businesses (and start-ups) with their online presence and visual branding. Her motto is “Behind every great design, is a substantial amount of coffee!”

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