The Top 5 Marketing Must-Haves For Your New Small Business

As a new business owner, you may be wondering what types of marketing materials do you really need? How do you wisely invest your time and money for the most impact? What creates your brand, your identity?

Here are my top five picks – and these don’t need to break the bank!

  1. Integrity – This goes without saying. Especially with how quickly things become viral through online reviews and social media. If you are friendly and passionate about your product and serving your customers, your integrity will become the biggest part of your brand.
  2. Logo – A custom-designed logo sets you apart from your competition. A professional logo design should truly reflect who you are, what you have to offer, and be memorable. Don’t cut corners with cookie-cutter logos and business cards. A design you’ve found online may seem great for your industry, until you see others in your field are using the same thing! Your logo should be visually simple and include a tagline. A professional graphic designer will also make sure you receive your logo in all formats to use for print, web, t-shirts, billboards, etc.
  3. Website – Your website needs to be well designed, clearly convey your services, and be extremely easy for your visitors to find what it is they’re looking for. In many instances your website creates the first impression for your potential customers. Unless you understand how your users can benefit from your website, don’t do it yourself!  An experienced web designer knows what works and what doesn’t – and will save you time, frustration and money. Most importantly, don’t put up a website and forget about it. Regularly updating your content will ensure you are being found online. (With a Worry-Free website, we do this for you!)
  4. Business Card – A well-designed business card with your pertinent contact info, logo design and website is a necessity. Make sure it coordinates with your website and other marketing materials to establish your brand. (Check out our branding package!)
  5. Facebook – A Facebook page is great for another avenue of potential customers and staying connected with your audience. You may wonder if you really need a website if you have a Facebook page. Yes, you do! A few things to note when using Facebook:
  • Make sure to start a business page (one that’s separate from your personal page).
  • Be sure that your cover photo matches the rest of your branding! (We can design for you, if needed)
  • Don’t post so often that it gets annoying. 2 – 3 times per week is plenty.
  • Ask questions. Encourage interaction. Don’t always just post out to your audience.
  • Make sure your “About” info is complete with your business hours, location, phone number, etc.

We offer a great package price for items 2 – 5! Check it out.



Kim Kopec

Kim has over 25 years of experience in marketing, design and communications. She loves to use her creative gifts to help Michigan small businesses (and start-ups) with their online presence and visual branding. Her motto is “Behind every great design, is a substantial amount of coffee!”

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